The 22 immutable laws of marketing is a quick read the management and strategy job has evolved in interesting ways from this books timeframe the day of the ad man fronting your enterprises value proposition to customers is over. Introduction this is a summary of ideas from the book the 22 immutable laws of marketing by al ries and jack trout normal text is my summary text in italic is my commentary remember this is just a short summary and is not meant to replace the book. Marketing is a manipulation of those perceptions reading some books is like learning a new language you understand things you didnt before and you see things you didnt see before the 22 immutable laws of marketing is definitely one of. The 22 immutable laws of marketing summary chapter 1 the law of leadership summary its better to be first than it is better its much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first. 1 sentence summary the 22 immutable laws of marketing is an absolute marketing classic outlining 22 rules by which companies function and depending on how much you adhere to them will determine the success or failure of your products and ultimately your company
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