Simplify is a book about how most successful businesses in the world approach the customer and market the authors believe that successful businesses are price simplifiers or proposition simplifiers. Richard koch is an entrepreneur who has made over 300 million from starting businesses and investing in early stage venture capital his businesses have included filofax plymouth gin belgo restaurants betfair fanduel and auto1 formerly he was a consultant with the boston consulting group and a partner of bain company before cofounding lek consulting. Editors note in their book simplify how the best businesses in the world succeed richard koch and greg lockwood uncover the simple principles and strategies behind successful companies like ikea the boston consulting group honda and uber in this edited excerpt the authors offer five simple ways to make your product more appealing to your customers. Simplify how the best businesses in the world succeed is a breath of uncomplicated and non jargon air for business leaders just want to execute good strategy without investing thousands on outside consultants or initiatives. introduction simplify how the best businesses in the world succeed by richard koch rhymes with gosh an entrepreneur whos made 300mm starting and investing in businesses and greg lockwood founder of a london based vc firm that invests in businesses with network effects
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.