Digital marketing analytics on the other hand measure business metrics like traffic leads and sales and allows you to observe which online events determine if leads can become customers digital marketing analytics includes data not only from your website but also from sources like email social media and organic search. Master strategic marketing concepts and tools to address brand communication in a digital world this specialization explores several aspects of the new digital marketing environment including topics such as digital marketing analytics search engine optimization social media marketing and 3d printing. Digital analytics is the analysis of qualitative and quantitative data that is used to continually improve the experience customers and potential customers have online leading to a higher roi and more conversions. Through our knowledge center we bring to you curated and created informative content sessions case studies and whitepapers in the areas of digital marketing social media analytics mobile and cloud technologies which are changing the shape of sales and marketing. Last week gartner released its first magic quadrant on digital marketing analytics 2015 on september 17th for context gartners vision for this category predicts a convergence of digital analytics and media analytics so the analysis included a combination of capabilities from both of these areas
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