Artificial intelligence for marketing practical applications wiley and sas business series jim sterne on amazoncom free shipping on qualifying offers a straightforward non technical guide to the next major marketing tool artificial intelligence for marketing presents a tightly focused introduction to machine learning. Artificial intelligence for marketing presents a tightly focused introduction to machine learning written specifically for marketing professionals this book will not teach you to be a data scientist but it does explain how artificial intelligence and machine learning will revolutionize your . Artificial intelligence defined as intelligence exhibited by machines has many applications in todays societymore specifically it is weak ai the form of ai where programs are developed to perform specific tasks that is being utilized for a wide range of activities including medical diagnosis electronic trading robot control and remote sensing. Jim sterne is the author of artificial intelligence for marketing practical applications a straightforward non technical guide that presents a tightly focused introduction to machine learning written specifically for marketing professionals. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the internet artificial intelligence and machine learning this workshop introduces marketing professionals of all ranks to the theory the language and the practical application of these disruptive technologies
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