Apex hides the hurt is a 2006 novel by american author colson whitehead the novel follows an unnamed nomenclature consultant who specializes in creating memorable names for new consumer products. Apex hides the hurt a novel colson whitehead on amazoncom free shipping on qualifying offers this new york times notable book from the 1 new york times bestselling author of the underground railroad is a brisk. The protagonist of apex hides the hurt is a nomenclature consultant when the citizens of winthrop needed a new name for their town they did what anyone would do they hired a consultant the protagonist of apex hides the hurt is a nomenclature consultant. The hurt of the apex tag line is deviously resonant poetically invoking banal scrapes and deep seated historical injustice both types of wounds are festering in the town of winthrop which . The protagonist of apex hides the hurt is a nomenclature consultant if you want just the right name for your new product be it automobile or antidepressant sneaker or spoon hes the man to get the job done
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